10 Tips to Prepare for a Successful Trade Show

Trade shows are known for being an invaluable method to market existing products and services and to reinforce branding to your desired audience. Many industry experts were interviewed and the top 10 tips for showcasing a successful exhibition event have been outlined below.

1. Set Goals

You will need to set a clear objective for why you’re showcasing your products or services at the event and what you intend to do while there. You will have to decide whether you are selling a product or service, generating leads, reinforcing your brand, networking or other options.

2. Be Ready

Have everything that goes into your exhibit being successful carefully planned. Know about your exhibition space, be prepared for shipping expenses as well as the installation of your display and everything in between.

3. Know your Competition

You will want to review your competitors and their main attributes that make their modular exhibition stands so successful. You will want to use similar methods that make your competition stand out and attract while engaging their audience. Learn from them and employ the same tactics in your own way.

4. Have a Plan & Good Design

Brainstorm ideas and figure out how you wish to present your organisation at an event. You will want to talk to design companies and their results with previous clients. You will need time to create designs, revisions, and artwork. You will need a few months before the event to create everything and you will also have to the shipping logistics covered too.

5. Create a Buzz

Before the event ever begins you need to be sure to energise your audience by advertising you will be at the show on your website, social media, twitter, email marketing, postal mail and other advertising vehicles. Get your target market interested in your showing at an exhibition and ready to engage your booth.

6. Make a Powerful First Impression

There will be plenty of advertising and exhibitors at a show competing for time and attention. Make sure you make a good first impression with eye-catching design. You can offer comfortable rest areas with refreshments giving you time to discuss products and services. Ensure your sales team are approachable and friendly.

7. Be Interactive

Including interactive elements to your exhibition are the best way to both attract and engage your audience. When you get people interested in your booth you will have better results. Use competitions or challenges.

8. Promotional Literature

You will want to have memorable promotional material to give away to your audience. You will want products that will promote your brand and make your organisations name something they will remember.

9. Live Social Advertising

While you are exhibiting at a trade show you can host a live show on your website or a social platform to spread your viral marketing effect. You can also send out tweets and blog posts.

10. Always Follow Up

You will need to stay in contact with leads and have a sales team that can keep your exhibition based leads interested in your products, organisation or services. Stay in contact with them and keep them interested in your products long after the show.

5 Strategies That Guarantee A Smart Landscape Design

The fact that landscape design is a booming industry at the present moment does not state that you cannot take part of it in your home. In fact, there are a lot of landscape design DIY projects you can engage in and give your home or work area a new meaning.

But how to know if your project is going to fit in the traditional view of landscape design? We are listing a checklist of all the most important aspects for your overall planning and development.

1. Plan For Equipment Access

One of the first and foremost rules you need to consider when working under the premise of landscape design – is the importance of anticipating future access. Whether it is mowers or stump grinders, future building projects such as a porch or patio, you will face an additional project or repair that requires some machinery to get into your backyard. Therefore, access is important.

2. Start With The Focal Points

A focal point is what makes your project look unique – and although we are used to looking at a specimen tree or statue as a focal point, this is not a strict rule to follow. Speaking of rules, the best one we can give is the ability to find something that is slightly to very different from the rest of the area – whether in form, texture or color.

3. Keep The Curves In Check

Including curves to your garden project will improve its sense of style, uniqueness and look – as long as it is not overdone. The best way to go with is with long and subtle curves that do not take you far out of the way of your destination.

4. Add Movement To Your Project

Landscape design is a form of art – but not quite similar to paintings. They are fine for hanging on a wall, but a garden needs some movement to add life and interest – which is why you may want to consider ornamental grasses swaying in the breeze.

5. Keep The Spacing In Mind

A lot of landscape designers focus too much on plants – and less on space. In reality, space is what you need for your garden and home, and the main benefit you will get from your project. Also, proper spacing allows better air circulation and prevents any fungal and insect problems.

Garden Bridge
Image credit: Examiner.com

In the end, you should know that landscape design should not follow strict rules. What it should follow is your own gardening mantra and the way you see plants. Only with this as a ‘rule’, you will see its value and put your mind and creativity to practice. In the end, landscape design is all about giving your home the holistic approach in needs, but also a great way to save money and invest in years of enjoyment.

Invest In Your Business with a Professional Office Fit Out

Increase Productivity & Profit

When designing an office there are many things to take into consideration. The design and layout of an office has a huge impact on the performance of employees. For starters, if employees feel that they are too overcrowded in an office, and if the office environment is not nicely decorated and clean, they are naturally going to be demotivated.

Their efficiency and performance will thus suffer considerably as a result, and this will have an impact on overall costs for your firm. Therefore an office fit out or refurbishment does not have to be considered as a waste of money at all. It should on the other hand be considered as a form of investment, because if your employees are feeling happy they are going to be more productive and efficient.

This has been seen in countless commercial establishments and offices. In fact throughout the years, businesses who have invested in interior improvements whether large or small, have shown to have far higher productivity rates amongst staff.

Laying the groundwork

A good, reputable interior fit out firm will always start off with a thorough evaluation of the office space available, as well as a consultation with the business owner. They need to be well aware of the operations of the firm as well as the number of employees that will be working in the office. In such a way, they will be better able to come up with office fit out designs that will encourage efficiency during the business operations.

They should take into account various things which most business owners will have left unnoticed. For instance, they will try to make use of natural light as much as possible. They will see to the electrical connections that are required beforehand, as well as other installations, plumbing works and numerous areas that require a qualified engineer to install or maintain, which helps the office run more efficiently.

Sticking to timelines

Another aspect they should place a great deal of importance on is the completion time for the office fit out. They should understand that while the fit out is being carried out, your business cannot operate normally, and at times, not at all!

Therefore, they need to make sure that the completion date is adhered to, and that they stick to it at all costs. They will also do their best to minimize any inconvenience the work in progress can cause. When formulating the office fit out project plan, they should be responsible for coordinating the job times properly one after the other and also be responsible for contacting and arranging the necessary contractors and service providers for their respective jobs or tasks in order to avoid any unnecessary delays.

So if you are considering an office fit out, make sure that you are going to hire someone who really knows what to do and is fully certified and qualified. Choose a firm who prides themselves that they are experts in office fit out, and we guarantee that you won’t regret hiring them.

SEO Agency Kent: Choosing a Results Driven Supplier

Criteria to consider in your selection process

The search engine optimisation industry is rife with options and sadly, a great deal of bad eggs out there. In and amongst the thousands of choices from far and wide, it’s common knowledge that there’s only a handful of reputable SEO agencies that actually deliver long term, tangible results that give a notable return on investment. Problem is, how do you find these rare gems in and amongst the junk?

To the unsuspecting client, making a poor decision can not only be costly in terms of investment, it could be far worse and cost you your business and livelihood. So when it comes to seeking out a so-called expert in organic search engine optimisation, most business owners prefer to not bother to avoid a potentially fatal business decision.

If however, you’ve reached a point where you’ve exhausted all options such as affiliate marketing, banner advertising, pay-per-click ads, word of mouth or even old fashioned, traditional methods such as cold calling, printed advertising and business conferences, then perhaps you realise its time to get found on Google in the natural results and start reaping the rewards of free, high volume traffic from organic sources. If so, it’s time to get smart and educate yourself on the do’s and don’t’s of finding yourself a top SEO in your local area.

5 key must-have’s before hiring an SEO agency

1) Expectations – its a common problem for SEO’s that many clients expect miracles to happen quickly when they hire a search engine optimisation expert. They bombard them with dozens of target keywords, many of which the target website URL has no relevance or relation to and think their problems will be over soon and the money will start rolling in.

The fact is, organic search ranks require time to take effect. In most cases, usually weeks if not several months. Every site is different and dependent on how competitive your marketplace is, the quality of your site and where it presently stands in the ranks, changes in search engine positioning can be a long and arduous road. So if you are new to SEO, you’ll need bags of patience and a solid budget to really reap the rewards.

If your SEO is one of the best, the results will come but don’t expect life changing events to occur overnight. It’s a gradual process that takes time. If it was simple to get ranked number one overnight, then everyone would be doing it!

2) Budget – if you only have a small budget then don’t expect to receive Rolls Royce results when you can only afford a Mini. The fact is, proper SEO is a long and time consuming process that requires a knowledgeable hand and a solid, well-conceived strategy. If you can’t afford much investment in your marketing efforts then don’t approach an SEO with hundreds of target keywords. Just pick a handful that you feel you want to rank for and they’ll research the best derivatives of your desired target keywords that will bring the best return for your investment and conversion rate.

3) Return on Investment – as above, your expected ROI can only be attributed to what you put in. If you sell low-priced items, then a high sales volumes are required to make a return, whilst if you offer a service that brings in higher margins on just a few sales, achieving a solid ROI is more attainable.

Again, results will never be overnight so if your budget is seriously going to drain your cashflow then you may have to rethink your budgetary plans but, if your budget is a tiny fraction of your ongoing monthly cashflow, then you should be in good shape to make a return when the traffic levels and conversions start rolling in.

4) Locality – SEO’s operate all over the world but you’d be wise to find one close to your location who speaks your native tongue. Throwing money at a complete stranger in a foreign land is a massive risk and you may end up getting burned. Find a local SEO to you who you can meet, speak to at regular intervals and have meetings with to discuss progress, strategies and any questions you may have on the service they’re providing you.

5) Trust – only use a supplier who you have complete faith and trust in. If you hire an overseas or long distance SEO, then the likelihood of achieving a mutual trust is remote. That’s why having an initial consultation and perhaps, even a free on-site SEO audit of your site in the offset will be the best way to break the ice and get your business relationship off to the best possible start.

SEO Agency Kent

Office Cleaning: What Is Considered A Professional Service?

A London property maintenance company cleans, keeps up and makes repairs to structures. Maintenance supervisors work in spots, for example, lodgings, schools, government offices and clinics. Sporadically, they will be accountable for the upkeep of a whole flat complex or unit of apartment suites. Property maintenance directors may likewise be accountable for sorting out and coordinating a staff of aides.


London property maintenance administrators handle a wide exhibit of assignments, from wiping floors to shampooing rugs to changing lights to altering defective sinks. Maintenance directors are additionally in some cases in charge of essential electrical work and repairing woodwork. They must verify they have the vital instruments for every occupation, and regularly must fit their supplies into a financial plan, commonly gave by their manager.


A property maintenance administrator ought to be a specialist in different custodial ranges and great working with his hands. He should be sorted out, diagnostic, persuaded and professional. He ought to additionally have solid relational abilities, considering he runs over everybody from a property’s proprietor to its clients or customers to his own staff. Property maintenance supervisors ought to additionally be adaptable and adaptable, since they at times need to drop one errand to make a crisis repair.


Property maintenance supervisors for the most part invest energy as ordinary janitors or overseers before being placed responsible for the maintenance of a whole building. Most managers likewise lean toward applicants with a secondary school recognition or the identical. Here and there, maintenance chiefs will get an authentication or partner degree from a professional school, with an accentuation on courses in carpentry and electrical wiring. Be that as it may, training isn’t generally as imperative as an eagerness to learn and an in number hard working attitude.

Office Cleaning